

The information available on Whitepages allows users to access any of the following on the name they search: Since then, Whitepages has become a highly effective and successful directory service rivaling the likes of Superpages and Yellowpages. Algard reclaiming ownership also saw the rise of a new version of Whitepages, where the advertisement was phased out in favor of a subscription model. Eventually, Algard sold Whitepages to focus on another business venture, during which Whitepages went through multiple changes and enhancements until being repurchased by Algard in 2013.


In 2000, Whitepages became a fully incorporated website into a mainstream contact directory. In 1998, Algard quit his day job and focused on the website when the revenue from the onsite advertisements began generating more income than his salary. Algard used his entire life savings, $900.00, to purchase the Whitepages domain and operate the website in his spare time after work. Rather than relying on the phone company, Algard hypothesized that an e-mail directory for contact information would simplify the process. Originally founded in 1997 by Alex Algard as a way to pass the time, Algard created it after the phone company gave him the wrong contact information for a friend. Whitepages is one of the oldest directory services in the country, allowing citizens across the country to access information about anyone listed on the site. Fortunately, the information found on Whitepages is not necessarily permanent, meaning you can take steps to remove it.
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With so much information readily available to anyone looking, it is more important than ever to know how to curate the information about you so you do not need to worry about the wrong people gaining access to your data. In a sense, it serves as the online equivalent of old-school phone books and allows almost anyone to access the information as they please. Whitepages is one of the most recognizable sources of contact and personal information for public access. One of the most well-known sources of information on American citizens is Whitepages. The information that circulates about you or anyone else can be gathered from certain websites that have access to other sources of information. Other sources of otherwise private information are less obvious but no less accessible to others. These are tools we willingly give our personal information to so we can receive the products we purchase. Some information is accessed via the online commerce tools we use to make purchases. The average person is painfully unaware of how easy it is for their personal data to be accessed by businesses. Data collection is the basis of much of modern commerce, with spending habits, contact information, and social media preferences all contributing to underlying algorithms.
